In this blog article and podcast, we are going to talk about some of the good, bad and ugly articles that are based on direct email marketing. When you're looking for tips to help you come up with effective marketing emails there is a ton of information available. Some of this information is excellent, but some may be poor and actually hurt your conversion rates. The 6 articles we mention here should help to give you a solid foundation of what makes an effective marketing email, and should help to give you some ideas of what to avoid. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!