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Written by Chris R. Keller   
Saturday, 12 April 2014 06:45

Can this one marketing strategy increase sales for your business?

I was very surprised by where I came across this marketing strategy. I was not expecting it at all. I did not even realize it until about a week after it had happened and I decided to purchase from this company again. Then I knew that it works, because it was working on me without even initially noticing it. Listen to the podcast below to find out what this marketing strategy is.

Can this one marketing strategy increase sales for your business?

 

Last Updated on Friday, 11 April 2014 07:35
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Written by Chris R. Keller   
Saturday, 05 April 2014 08:16

CRM Software Comparison - Salesforce vs SugarCRM vs Zoho vs Sage CRM vs Insightly vs Infusionsoft vs Marketo vs Custom Google Drive CRM System

Could you grow your sales by 50% using a CRM sofware system? In this article I take a look at what a CRM system is, what the goal of having a CRM system should be and compare some of the most common CRM systems on the market. If it is a leading CRM option for small businesses it is included in this article. Which CRM system is best for your business?

CRM Software Comparison

Last Updated on Monday, 07 April 2014 11:21
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Written by Chris R. Keller   
Friday, 14 March 2014 06:45

B2B Marketing Help - Can You Grow Your Business By Using This One Simple Marketing Idea?

This past weekend I got to go skiing for free. Yes for free. How you ask... All because of this great marketing program initiated by Volkswagen. Still not quite sure how I got to go skiing? Intrigued about what is so great about this Volkswagen marketing program that I am dedicating an entire blog post to it? Curious as to why I am calling this the best marketing idea I have seen yet this year? Click on this blog post and listen to the podcast to find out the entire story.

The Best Marketing Idea Of The Year

 

Last Updated on Thursday, 20 March 2014 07:00
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Written by Chris R. Keller   
Saturday, 22 March 2014 06:45

How To Increase Sales Now - Website Traffic & Conversion Optimization Services

A few days ago I was talking with a friend of mine who suggested to improve our blog I should write articles that are less static (like our post The 7 Key SEO tasks) and to make it include more specifics on things we are going for our clients. This blog article is our first attempt at make our blog less static. Hopefully you enjoy our new approach. Let me know what you think when you are done reading it.

How To Increase Sales

 

Last Updated on Tuesday, 18 March 2014 09:30
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Written by Chris R. Keller   
Friday, 28 February 2014 08:16

The 3 Biggest Marketing Mistakes Of All Time And What You Can Learn From Them

I think the biggest marketing mistake I have to have ever made was about 4 years ago when I  agreed to do a small amount of work for free for a prospect. I decided to do this as part of a marketing strategy to attempt to get this particular prospect to turn into a customer. I poured in hours of time meeting with the prospect, getting things set up and working on their marketing plan. By taking this approach it diminished the value of the service I was going to be providing.  As a result of this approach I not get any focus from the prospect, I did not get the information I needed to do a good job, I was unable to demonstrate value and I did not end up getting the customer. One good thing that did come from that experience was that through the process I determined that the prospect was not a good fit for us and also would have been a customer of not much value if we obtained them as a customer. I think probably the most important thing I learned though from this experience was that providing something for free is not effective if you offer your entire service for free. Free is one of the most effective marketing methods there is. There are numerous free marketing campaigns that are effective (a great example is the free coffee marketing campaign McDonalds has on). Since then we have executed successful ones as well. To make them effective we have found you need to ensure it is either on a very short period trail basis, if you offer your full product for free, or it needs to be a very small partial portion of your service only that is given away for free for a longer time period. Although we failed we were able to learn something from it which is always good. I love learning from both the best and the worst. In this article I decided I wanted to look at the worst marketing mistakes ever made so that I could make sure I never make the same mistakes. Hopefully you will find it helpful as well or if not at least interesting.

The 3 Biggest Marketing Mistakes Of All Time

 

Last Updated on Thursday, 06 March 2014 10:24
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