In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other has a terrible return on investment. This is extremely suprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of business are being misguided, wasting a lot of money, time and energy that is not benefiting their business. If you would like an audit of your search engine optimization and social media activities contact us to book an appointment to discuss. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the artilcle where you can find detailed descriptions explaining each term.