The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events and search engine optimization. Marketing can be done through a wide range of channels/methods and various tactics for each channel that will all yield different results based off of many different factors. This article and podcast will provide insights into which marketing channels/methods that are on average the best for a business to use. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.