Details: Online Advertising

Boost Your Brand With Explainer Videos: The Ultimate Marketing Tool

Explainer videos are short, animated videos that explain a product, service, or idea. These videos provide a simple and engaging way to quickly communicate complex information or concepts.

Explainer videos typically run for 1-3 minutes in length. They use visual storytelling techniques like animation, motion graphics, illustrations, photos, and text to simply convey information and key messages. These easy-to-understand videos aim to solve a problem or describe how something works in a fun, memorable way that connects with viewers.

With budgets ranging from a few hundred to several thousand dollars, explainer videos provide an accessible marketing and communication tool for businesses and organizations of all sizes. The unique format allows complex stories to be told in a straightforward, visually compelling way.

Click each corresponding link to jump ahead:

Why Explainer Videos are Effective
Benefits of Explainer Videos
Types of Explainer Videos
Explainer Video Production Process
Working with Explainer Video Companies
Conclusion

For more information regarding Explainer videos, Contact Profitworks.

1) Why Explainer Videos are Effective

Why Explainer Videos Are Effective

Explainer videos have proven to be highly effective in conveying complex information succinctly and engagingly. Their visual and auditory elements work in tandem to captivate audiences, making them more memorable and easier to comprehend than text-heavy content. The combination of visuals, narration, and often concise animations simplifies intricate concepts, breaking them down into digestible segments. This format appeals to diverse learning styles, accommodating both visual and auditory learners.

Moreover, explainer videos are time-efficient, delivering key messages in a short timeframe. This is crucial in a fast-paced digital world where attention spans are limited. They also enhance brand communication by presenting information in a consistent and cohesive manner. The shareability of videos across various platforms amplifies their reach, making them a powerful tool for marketing and educational purposes. Ultimately, explainer videos bridge the gap between complexity and understanding, making them a valuable asset for businesses, educators, and communicators seeking effective and engaging ways to convey information.

2) Benefits of Explainer Videos

8 Reasons Why Businesses Need Animated Explainer Videos

Explainer videos offer several key benefits that make them an effective marketing and communication tool for businesses. Some of the most notable advantages of using explainer videos include:

More Engaging Than Text - Videos are inherently more engaging and attention-grabbing than text. Viewers are more likely to pay attention to and retain information from a short, catchy video versus reading paragraphs of text. Videos help convey ideas and messages in a more memorable way.
Convey Complex Ideas Simply - Explainer videos use animation, graphics, on-screen text, voiceovers, and other techniques to communicate complex topics and ideas in a simple, easy-to-understand manner. They break down complicated concepts into bite-sized pieces that are readily absorbed by viewers.
Boost Conversions and Sales - Studies show that including video on landing pages can increase conversions by over 80%. Explainer videos are a particularly effective type of video for conversions because they quickly communicate a company's value proposition and convince visitors to take action. The storytelling nature of explainer videos helps build trust and credibility.

By leveraging dynamic visuals and succinct messaging, explainer videos can capture attention, simplify complex ideas, and motivate desired actions from viewers. These unique benefits make explainer videos a worthwhile investment for many businesses looking to boost marketing results.

3) Types of Explainer Videos

14 Explainer Video Styles for 2023 | by Yum Yum Videos

There are several common styles of explainer videos used by production companies:

Live Action

Live-action explainer video companies use real human actors and scenes. This gives a natural, relatable feel, especially for demonstrations, testimonials, and showing realistic emotions. However, live video can be more expensive to produce than animation.

2D Animation

2D or two-dimensional animation uses illustrated characters, objects, and scenes. This style is commonly used to explain concepts and processes in an engaging, illustrated format. 2D animation is often more affordable than 3D animation.

Whiteboard Animation

Whiteboard animation shows hand-drawn illustrations that come to life on a whiteboard background. This creative style works well for step-by-step explanations. It gives the feeling of being in a classroom with visual learning aids.

Motion Graphics

Motion graphics explainer videos use shapes, text, icons, and animated elements. This style works well for explaining concepts clearly, with bright, dynamic visuals. Motion graphics can combine illustrations, typography, photos, and video clips.

4) Explainer Video Production Process

Explainly: Video Production Process - Animated Explainer Video

The production of an effective explainer video involves several key steps:

Scriptwriting

The script forms the backbone of the video, shaping the story that will be told. Professional explainer video companies will work closely with clients to understand their core messaging and brand voice in order to craft a compelling script. The script should clearly explain the key ideas in a simple yet impactful way tailored to the target audience.

Storyboarding

Once the script is approved, the next step is to create storyboards that visualize the script. Storyboards map out the sequence of scenes and graphics. They provide an outline of the visuals, motion design, and flow of the video. Storyboards are essential for aligning the client and creative team on the video storyline before full production begins.

Styleframes

Styleframes showcase the overall visual style, colours, typography, and potential animation of the explainer video. They help set design expectations and aesthetics before expensive production work begins. Explainer video companies will provide style frames for client feedback and approval.

Voiceover

The voiceover brings the script to life and keeps viewers engaged. The explainer video company will oversee auditions and casting of professional voice talent suited to the brand and script. The voice actor will record the final voiceover in a studio under the direction of the production team.

Animation

Animation can make an explainer video more memorable, compelling, and fun to watch. The motion design team animates the visuals following the storyboards and styleframes. 2D animation, 3D animation, kinetic typography, and infographics are commonly used within explainer videos.

Music

An upbeat background music track can establish the video's mood and brand personality. Royalty-free music licenses are purchased by explainer video companies to find the right track for each video. Music helps punctuate the storytelling and often concludes the video.

Following this structured process allows explainer video companies to translate a client's messaging into a polished, visually dynamic video that effectively explains their product, service, or idea. The close collaboration through each production step results in an engaging, on-brand explainer video tailored to inform the target audience.

5) Working with Explainer Video Companies

Source: Clutch

When it comes to creating an explainer video, companies have two main options - developing it in-house or outsourcing it to an explainer video production company. Both approaches have their own pros and cons.

In-House vs Outsourcing

Developing explainer videos in-house allows for more control over the creative process and final product. However, it requires having the right in-house resources and expertise in scriptwriting, animation, videography, and more. For most companies, especially small or mid-sized ones, video production for commercials makes more financial and logistical sense.

Vetting and Selecting a Company

When selecting an explainer video company, it's important to vet them thoroughly first. Key factors to evaluate include portfolio, clientele, service offerings, reviews and testimonials, pricing transparency, project management and turnaround time.

Briefing Process

When starting a project, the explainer video company should lead a comprehensive creative brief to understand your brand, target audiences, goals, and vision for the video.

Great explainer video companies will take all this into account when coming up with concepts and scripts. Expect multiple rounds of feedback until the vision is aligned on both sides. Maintain open communication throughout the entire explainer video production process for the best results.

6) Conclusion

Explainer videos are a powerful tool to communicate complex ideas and enhance understanding for any audience. As we've discussed, the key benefits of creating an explainer video include:

Simplifying complex topics or processes through visual storytelling. Explainer videos use animation, motion graphics, and visuals to break down complicated concepts in an easy-to-understand way.
Boosting engagement and retention of information. The visual medium combined with succinct narration leads to higher viewer engagement and improved memory recall compared to text alone.
Appealing to multiple learning styles. Visuals, audio narration, and minimal on-screen text allow explainer videos to reach visual, auditory, and kinesthetic learners effectively.
Versatility across platforms and devices. Explainer videos work great on websites, social media, email campaigns, presentations, trade shows, and more. They are optimized for viewing on any device.
Cost and time savings. Explainer videos deliver a lot of information succinctly versus other mediums. They are more affordable and quicker to produce compared to live video.
Measurable results. You can track video metrics like views, completion rates, clicks, and more to quantify the impact of your explainer video.

With all these benefits, it's no surprise that explainer videos have become a must-have communication tool for businesses and organizations. An effective explainer video distills complex information into an engaging, easy-to-understand format. Partnering with a professional explainer video company that specializes in producing high-quality, effective videos is key to maximizing your investment.

For more information on how Explainer Videos can boost your marketing, Contact Us.

Details: Ian McLaren; Online Advertising; 06 April 2020; Hits: 2720

Marketing Strategy for Pharmaceutical Packaging Companies

In this guest article, we are going to discuss marketing strategy for pharmaceutical packaging companies.

Pharmaceutical packaging companies must keep themselves abreast of all the new marketing strategies that can help to grow their business and get revenue. Our SEO Consulting service is designed for larger companies that already have an internal marketing team, but are not familiar with SEO best practices and strategies. We will come alongside your current team and help advise and train them to grow your website organically and generate effective leads through email marketing. Contact Profitworks today!

Now let's dig into the topic at hand - marketing strategy for pharmaceutical packaging companies!

Marketing Strategy for Pharmaceutical Packaging Companies

Pharmaceutical packaging (or drug packaging) involves all of the steps between the production and distribution of medical drugs.

Pharmaceutical packaging is highly regulated but with some variation in the details, depending on the country of origin or region. Several common factors can include assurance of patient safety, assurance of the efficacy of the drug, intended shelf life, documentation of all materials and processes, control of degradation of the drug by oxygen, moisture, heat, and more.

For a long time, pharmaceutical products did not focus much on marketing because the medicines are intended for a very narrow circle of professionals - pharmacists and doctors. Hence, the packaging has been focused solely on the basics.

In the last few years, however, pharmaceutical companies have started adding significant marketing strategies to these products and their packaging artwork.

Pharmaceutical packaging companies must always be looking for creative and effective ways to market their products. Read on to discover examples of digital marketing strategies for pharmaceutical packaging companies to watch out for in 2020.

Keep reading for marketing strategies for pharmaceutical packaging companies to watch out for in 2020.

Influencer Marketing

During recent years we have seen that online information gets more attention than traditional ads and can create a stronger influence on people's behaviours. But at the same time, we should ask where and from whom to get these benefits - of course, there are a lot of influencers that can help us here.

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

In other words, an influencer is a person whose presence is huge on social platforms and has thousands of followers. These influencers have relevant posts on their page and targeting them can boost the growth of your business. If you are a representative of a pharmaceutical packaging company and looking for new ways to market products like pharmaceutical collapsible aluminum tubes, or ointment tubes, for example, you should follow and reach out to influencers to boost your brand presence.

For instance, if the target of pharmaceutical packaging companies is patients suffering from diabetes, then an influencer who is very active on any social media platform like Instagram, Facebook, Twitter, or Pinterest can be approached successfully to seek the attention of people suffering from diabetes and pass along the information.

At the same time, influencers can be helpful in the case of medical products or medical devices. This is one of the best marketing strategies that can help pharmaceutical packaging companies to improve their brand presence on social media channels.

An influencer is a person whose presence is huge on social platforms and has thousands of followers.

Chatbots for Packaging Companies

Another great option is using a chatbot. Chatbots are one of the most interesting marketing strategies being used by different pharmaceutical packaging companies to respond to their patients and engage more clients.

These kinds of chatbots are usually programmed and automated like scripts and can be used to converse directly with the client, and mimic the behaviour of a human being.

Image result for chatbot

There are several ways in which pharmaceutical packaging companies can use such chatbots to automate many time-consuming processes and provide more personalized services.

Paid Advertising for Pharmaceutical Packaging Companies

This is probably the most familiar option. With paid advertising, the ad takes the form of an article. It might include specific labels such as “advertisement” or “sponsored” content.

It is generally more impactful than traditional display ads when it comes to engagement and interest. Through paid advertising, pharmaceutical packaging companies can gain the attention of doctors and patients and can raise brand awareness.

Virtual Reality for Pharmaceutical Marketing

Virtual Reality, or VR, can be really beneficial for your marketing strategy.

Pharmaceutical packaging companies, healthcare, and biotech industries have been experimenting with VR for a few years and the results are very inspiring. There have been various cases involving the use of virtual reality and augmented reality in expanding pharmaceutical and clinical medicines.

Some examples include training and education experiments, therapeutic uses, and health product demos. This kind of marketing strategy can be successful only when pharmaceutical packaging companies communicate with patients and take the opportunity to target purchasing, understand consumption habits, drug adherence, and so on.

Virtual Reality can be really beneficial for pharmaceutical packaging companies.

Author

Nick Jacobs is a marketing and content specialist at Xinrontube with a primary focus on Marketing and Business Development. Being a true humanist, he draws inspiration from the simple things as everyday life and the matters one comes across on a daily basis doing his best and above to help everyone around.

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Details: Ian McLaren; Online Advertising; 06 March 2020; Hits: 1794

Quizzes tick all the boxes when it comes to interactive, fun content that will get you closer to your target audience and help generate sales leads. In this article, we look at the 7 things you should be doing to ensure a high completion rate and quality lead generation.

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Now let's dig in for a deeper look at today's topic.

7 Tips For Creating Quizzes That Will Generate Sales Leads

If you aren’t including quizzes as part of your social media marketing plan yet, what are you waiting for? Rising to popularity in the early 2010s, one of the first quizzes to go viral (and make Buzzfeed synonymous with quizzes) is What City Should You Actually Live In? which garnered a whopping 20 million views in the first 3 months.

Since then, we’ve seen almost every type of company with every type of audience harness the power of the quiz, which lends itself to everything a marketer looks for in content - personalization, social sharing power, and lead generation.

The average quiz has a 31.6% lead capture rate, and there are many impressive case studies out there to back this up. Bourbon and Boots, an American lifestyle brand, generated 35,752 leads and doubled their sales in just 3 weeks using quizzes.

Here are our top 7 tips for creating a successful quiz:

1. Generate sales leads by hooking them with the title

With so much content out there, one of a marketer’s biggest challenges is capturing the attention of your audience. When it comes to quizzes, it’s all about the title.

We are egotistical creatures by nature; we search for validation, and we love hearing about ourselves and are constantly searching for ways to self-categorize. It’s why the Barnum Effect works, and why quizzes that tap into that part of our psyche are successful. It’s simple: make it about the reader.

You can do this in a couple of ways:

Personality quiz

Buzzfeed does these very well, and you may have seen personality quizzes with titles like “Which Harry Potter house would you be in?” but they aren’t confined to just a B2C (business to consumer) audience. They can be effective in B2B (business to business) marketing campaigns, as seen with “What kind of marketer are you?”. Titles can also follow a pattern of “are you a [blank]?"

This works because of the need for us to categorize ourselves. We like hearing what ‘box’ we fit into, and hearing about its special qualities. Create a snappy title that taps into the insecurities or challenges your target audience might be facing.

Test style quiz

Test style quizzes are also a good way of capturing attention. We want to feel like we know our stuff and chase the feeling that comes with getting top marks.

Capture your audience’s attention by challenging them to prove they have the knowledge.

(Source: https://www.entrepreneur.com/article/247564)

2. The easier the better

Quizzes and surveys have an average completion rate of 57%. Once you’ve reeled in your audience with a provoking title, the next step is getting them through the quiz and ensuring they complete it.

Here’s how you can improve your results:

Keep it short and snappy. People like quizzes because they’re a quick form of entertainment. If it’s taking too long to get to the end, or the questions and responses are taking a while to read, it’s likely your audience will drop off. 6-10 questions are about right, giving you enough information to provide a response, but not boring your respondents.

Don’t overcomplicate. Remember that quizzes are meant to be fun, so the lighter the content, the better.

One question at a time. Seeing a long list of questions can be daunting and may put the quiz-taker off. By presenting just one question at a time, you simplify things. This also works by making your quiz feel more human and conversational.

3. Ask relevant questions to help generate sales leads

An important step in all successful marketing campaigns is research into your target audience. Really getting to know who they are, what their challenges are, and what kind of information they are looking for will really help you create content that captures their attention.

Think of questions that tap into important topics within their industry right now or challenges they are currently facing. The more relevant your quiz feels the more invested your audience will be and the more likely they are to chase the outcome.

4. Make your quiz beautiful

It goes without saying that the content you put in front of your audience should be as pleasant to look at as possible.

68% say good design is important to their content viewing experience whilst 38% will stop engaging altogether if the content is unattractive in its layout or imagery. (Adobe State of Content report)

This doesn’t mean you have to carve out a budget for a snazzy developer and designer. There are quiz tools out there that allow you a lot of flexibility when it comes to design or have pre-made templates to make things even easier.

When looking for a quiz tool, make sure you find something that is fully mobile-optimized and looks great on all devices.

(Source: https://www.typeform.com/templates/t/digital-marketing-quiz/)

5. The all-important data-capture

You can make your quiz as beautiful, fun and easy to get through as possible, but without data capture, you are missing the opportunity to collect quality leads.

The best place for your data capture form is after the questions and before the outcome. Nobody likes gated content, but we’re happy to make a trade-off when it comes to providing your information for something in return.

In this case, you’re taking advantage of that need to finish a task and reach the end. Otherwise known as the sunk-cost fallacy, if you can get your respondents to the end of the quiz, they’re more likely to give you their details in return for the outcome (rather than giving up before they get the results).

To make this as compelling as possible, keep your form as short and simple as possible.

(Source: https://app.kuia.com/q/56c51384a8dcdc4ae1208979)

6. Making that data work to generate sales leads

So, you’ve got the data, but what are you going to do with it?

When finding a quiz tool, look for one that integrates with the systems you use to manage data and send emails. This will make it easier for your marketing and sales teams to use all your new data to your advantage. Your next email marketing campaign can be full of personalization and information specific to the interests of your new contacts.

7. “Can you make it go viral?”

If you worked in a marketing agency in the early 2010s, this request might make you groan. While we know there’s no magic wand, quizzes do have the ability to capture people’s attention and have some strong social sharing power.

I’m not going to tell you how to make your quiz go viral, but there are things you can do to make your quiz optimized for social sharing to increase the likelihood of this happening. Your outcome page is crucial here. It’s what’s going to make your respondents share with their social media networks and compel others to take part too.

The image should be high quality and interesting, the outcome name should be snappy and fun and the description that comes with it needs to be relevant to your audience and to the point.
Include social sharing buttons to make it even easier for it to be shared.
Share the quiz on your own social media pages and encourage people to leave a comment with their outcomes. This gives people a taste of what to expect and fuels that fear of missing out (FOMO) feeling.

The secret to a high completion rate and generating leads? It’s all about making it simple, fun and relevant to your audience.

(Source: https://www.buzzfeed.com/sydrobinson1/everyones-personality-has-a-color-palette-whats-yours)

Author bio: Alex Birch is the SEO Manager at Typeform. Lover of all things marketing & search. Originally from Manchester, UK but now enjoying life in sunny Barcelona.

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How to Install WooCommerce on Wordpress

Secure your domain and hosting provider

This is a unique website address. The right domain name can be bought from a variety of providers. Businesses should keep their domain name very close to the brand name as much as possible. The name should be short and memorable.

After obtaining the business domain name, securing a hosting provider is another crucial step. Websites require hosting. This is comparable to hiring a spot of internet land.

It is always advisable that businesses adopt a patch with enough space for growth. During the selection of the best host provider and type of host, the company should consider the type of store being established. Shared hosting is not recommended, as sharing a server with other websites exposes your site to risk if other sites are hacked.

Click on the image above to get started with your WordPress site.

WordPress installation

Installation of Wordpress is an essential step.

WordPress is well-known for its ease of installation. Many web hosts now offer tools (e.g. Fantastico) to automatically install WordPress for you.

However, if you wish to install WordPress yourself, follow their helpful guide.

WooCommerce on Wordpress is usually provided for free to beginners as a plug-in. Click the image below to get started.

WooCommerce can help sell your products online!

Theme selection

One of the best advantages of using WordPress is that it can be exclusively customized by editing or adding to the HTML code of the site.

A simple yet attractive Wordpress theme can not only make your site simpler to navigate, but it can also help potential customers make a purchase more easily.

In other words, your theme is the face of your site and plays an important role in how users, as well as search engines, interact with it.

Products addition

With the installation of the jetpack, which is the last stage of WooCommerce on Wordpress configuration, the screen will display an invitation for product addition.

All the products uploaded will be accompanied by the name of the product, price, image of the product, product description, and product category.

The procedure for adding products on the website is mainly dependent on the type of product to be added. WooCommerce provides a comprehensive guide on how each product is added or uploaded.

The content writer must also consider the information included with the mindset of the users of all stages on your website. At this level, product descriptions are also necessary. They should be short but helpful. High-quality product images are also added. A good quality camera with a simple background can produce fantastic product images. The use of several product images is highly recommended.

A privacy policy is also an essential aspect of any website. Wordpress emphasizes the selection of the privacy policy page before making a website public. Click here for help with uploading the privacy policy.

Also, at this point, you can review the content to ensure that there no errors.

WooCommerce on Wordpress can help your sales grow year after year.

Additional plug-in installation

Highly rated and recommended plug-ins for an online store can be added alongside WooCommerce on Wordpress.

Yoast for SEO is one of the great plug-ins to consider adding. The best online store cannot be useful if users can’t search and find it. This plug-in helps promote higher search engine ranking.

Handling card payments on your website requires high levels of security. Therefore, security plug-ins like Secure are essential. The Site Reviews plug-in for reviewing comments or responses from users is valuable. Research has shown that social proof prompts customers to take action. A product with positive reviews will attract many customers.

If you are interested in getting more customers for your business, download the free Ultimate SEO Checklist today!

Conclusion

WordPress is an e-commerce giant. It is providing many online shops with the best quality services. WordPress has provided varied ways of establishing online stores for all kinds of markets and types of products. The above steps have been simplified as much as possible to guide users in developing WooCommerce on Wordpress.

Author Bio: I’m Naman Modi Serial Entrepreneur, Business Blogger, Digital Marketing Expert, CEO & Founder of Naman Modi Digital. I’m passionate about exploring and writing about development, technology, and digital marketing trends. I also manage my personal blog at https://www.namanmodi.com/blog/ where I actively share my thoughts on digital marketing, development and trending technologies.

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podcast

Impression vs Conversion

Two of the most common terms you'll come across in website marketing are impressions and conversions, but do you know what they actually refer to? In today's podcast we are going to take a look at the difference between an impression and a conversion and let you know how they can affect your marketing success.