In this video blog I explain how what is displayed in your from line can affect the open rate of your email. Watch the short video below to find out if sending an email with the from line as a company's name or a person's name results in a higher open rate and open multiple (open multiple is the number of times an email is opened....yes some people open the same email more then once).
I help various B2B small businesses in Waterloo and Kitchener generate new customers. If you are interested in keeping up to date on issues related to generating new customers for B2B small businesses consider subscribing by email to this blog.
If you do not use email marketing for your business I would highly recommend you use it. It is very inexpensive and can generate great returns on investment. There are many low cost programs you can find on line that make email marketing very easy even for people who are not designers. A program I would recommend is Aweber. It is low cost, easy to learn and can make your emails look very professional. Aweber also has a great live telephone support line if you ever get stuck. To take a free test drive just enter your information below.
Note: By submitting this information you are providing it to Aweber a third party.
